Transparency, performance, mutual trust, and integrity are paramount.

WHO I AM…

Retail Analyst | Interior Designer | STR Investment Consultant | Marketing + Brand Strategist

With 25 years of experience at the intersection of interior design, retail strategy, and data analysis, I bring a multidimensional perspective to every project I take on. I’ve held senior roles in nationally recognized furniture brands, where I translated consumer behavior and sales data into actionable and profitable strategies that shaped merchandising, product development, and in-store experiences across hundreds of locations, in the US and abroad. But my heartbreak at the death of my only son pushed my work beyond corporate walls and out into the world. Grief molded my life into something I never asked for, but my goal is to make it into something as beautiful as my boy, Kalil. If you are also a bereaved parent or know someone who is, please make sure to click this link for information on my nonprofit!

As a multi-hyphenate consultant, I advise clients on everything from interior space planning and brand identity to short-term rental (STR) investment strategy and customer experience optimization. Whether it’s designing a highly functional space, increasing retail profitability through strategic setting adjustments, or helping a client turn an investment opportunity into a high-performing asset — I bring a unique blend of creative thinking and analytical rigor.

At the heart of everything I do is a focus on clarity, efficiency, and impact — helping individuals and organizations align their spaces, products, and processes with their goals. Let’s get started!